Exploring whether Corporate Social Responsibility (CSR) is exploited for marketing purposes
Student: Connie Foy
Dissertation: Exploring whether Corporate Social Responsibility (CSR) is exploited for marketing purposes
Dissertation theme: Corporate Social Responsibility
Short summary: Investigate the true purposes of CSR within organisations and identify the consumer’s attitude to a company’s communication.
Detailed summary: With an increased demand from the media and consumers for positive social activities from companies, there is a greater chance of CSR being exploited in order to appeal to consumers and attract positive attention and reputation. This research paper aims to understand whether companies are exploiting CSR for marketing purposes and how consumers respond to this behaviour.
University: University of Winchester
Course: Business Management
Partnered with: Available to partner